Search Engine Optimisation (SEO)
What is search engine optimisation?
At its core, search engine optimisation (SEO) is about focusing the content and design of your website to suit your customer. By concentrating on your customer, search engines will organically reward your website with higher search result rankings. This is because the fundamental goal of search engines is to deliver the most valuable and relevant content for each search query. They have their customers’ interests at the heart of what they do, and you should too.
Isn’t the Google algorithm the focus for search engine optimisation?
Yes, your website still needs to have all the basic elements to please Google’s algorithm. Because the details that appear in the search results, use of keywords and other parts of your webpages are still important. But the exact Google algorithm is unknown to anyone outside of Google. Thinking about the content of your website, and not just the SEO tricks, is where a search engine optimisation strategy can be a real asset.
Most important element of a search engine optimisation strategy
Your website’s content is arguably the most important element of your SEO strategy and should have a customer focused approach. Your content should be:
When thinking about user-friendly, readability is potentially the most important element. Readability includes the difficulty of the words you use, the structure of your sentences and paragraphs, the use of headings and white space. If people keep finding your page but immediately leaving it, Google will start to assume the content is not relevant and bump you down the search results.
Semaphore Marketing’s approach to search engine optimisation (SEO)
Our SEO strategies will always be created with your business and customers in mind. We aim for your website to:
- be an accurate representation of your business
- focus on key words that your potential customers actually use when searching
- appear in search engine results relevant to your business
- attract web visits from potential customers