About Semaphore Marketing

Hello, let me introduce Semaphore Marketing to you.

I launched Semaphore Marketing in Adelaide in 2017, after a gentle nudge from a friend. Although it didn’t take too much to convince me because I grew up in country South Australia; where being involved in the community and assisting businesses has always been a part of me.

I love every aspect of marketing and it is so much more than just selling and advertising! However, don’t get me wrong, they are definitely key parts. I’m from the school of thought that your customer should be at the heart of everything you do. Therefore, consistently looking at things from your customers’ perspective, will always improve decisions and result in a better customer experience.

Pair that thinking with decisions based on facts, and you have my approach to data-driven digital marketing. Digital marketing is measurable and transparent. It is easy to see when something is, and isn’t, working online.



  • Bachelor of Management / Marketing at the University of South Australia (graduated in the top 15%)
  • Certificate in Professional Writing
  • Former Toastmaster
  • Currently on the South Australian Committee for The Association for Data-driven Marketing & Advertising (yep it’s a mouthful, so ADMA).



I have over 10 years’ experience representing local, national and international brands across private companies and state government. My marketing involvement spreads across a variety of industries including:

  • tourism
  • accommodation
  • recreation
  • manufacturing
  • agriculture
  • festivals
  • education
  • travel
  • hospitality.


You will be working with me from start to finish. I only take on a handful of clients at a time so I can give you the personal attention you need.  However, if there is a project that requires more resources. And we have agreed on the scope of the project prior to starting.  I also have a network of skilled freelancers I can call on. Or I’m always happy to work with your existing contacts. 


Although I specialise in online marketing and digital advertising, it is only one aspect of your business and customer interaction. Being outside your company, gives me the unique opportunity of a fresh creative approach to the challenges you are facing.

Contact me today to see how I can assist you to reach your business goals.

I look forward to helping you grow your business. Whether that is nurturing existing customers or acquiring new ones.

Julia Smithson

Semaphore Marketing

Connect with me on LinkedIn